{"id":1893,"date":"2023-01-17T11:54:33","date_gmt":"2023-01-17T10:54:33","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1893"},"modified":"2023-01-27T16:32:43","modified_gmt":"2023-01-27T15:32:43","slug":"make-the-most-of-your-real-world-reputation-online","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/de\/case-study\/make-the-most-of-your-real-world-reputation-online\/","title":{"rendered":"Machen Sie das Beste aus Ihrem realen Ruf im Internet"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wenn Sie seit \u00fcber 25 Jahren im Gesch\u00e4ft sind, haben diejenigen, die Sie kennen, in der Regel nur Gutes \u00fcber Sie zu sagen, aber das bedeutet nicht automatisch eine starke Online-Pr\u00e4senz. Das war der Fall bei einem etablierten britischen Unternehmen f\u00fcr nachhaltige Energie mit einem guten Ruf durch Mundpropaganda, das sich an Spotzer for Agency wandte, um Web- und SEO-Unterst\u00fctzung durch unsere SEO-L\u00f6sungen zu erhalten. Trotz ihrer soliden Referenzen in der Branche war ihre Website auf Seite 5 bei Google zu finden, was sie in Bezug auf SEO praktisch unsichtbar machte.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das SEO-Team von Spotzer for Agency f\u00fchrte ein vollst\u00e4ndiges Website-Audit durch, um technische und inhaltliche Probleme zu finden, und f\u00fchrte anschlie\u00dfend eine Keyword-Recherche und eine Konkurrenzanalyse durch. Die Ergebnisse wurden in einem Strategiedokument zusammengefasst. Zun\u00e4chst wurde eine Reihe von starken Schl\u00fcsselw\u00f6rtern ermittelt. Dann stellten sie sicher, dass 74 lokale und nationale Online-Wirtschaftsverzeichnisse korrekte Dateneintr\u00e4ge f\u00fcr das Unternehmen und Links zu seiner Website enthielten, und entfernten alle Spam-Links, die darauf verwiesen. Dies trug unmittelbar zur Verbesserung des Domain-Trusts f\u00fcr die URL bei, ein wichtiger Faktor f\u00fcr die Platzierung in Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Durch eine gr\u00fcndliche Analyse der Mitbewerber fand das Team heraus, dass \u00e4hnliche Unternehmen keine Blogs ver\u00f6ffentlichten, und erkannte darin eine M\u00f6glichkeit f\u00fcr das Unternehmen, einen SEO-Mehrwert zu schaffen und mehr Inhalte f\u00fcr seine Website zu erstellen, um die Chancen f\u00fcr bestehende und neue Keywords zu erh\u00f6hen, besser gerankt zu werden. Das Team erstellte daraufhin eine Reihe von branchenrelevanten Blog-Beitr\u00e4gen mit reichhaltigen, nutzerzentrierten Inhalten, die Titel wie<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 Solarrabatte und Anreize f\u00fcr Energieeffizienz in * Winchester, Hampshire<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 M\u00f6glichkeiten zur Finanzierung Ihrer Solarprojekte in *England<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kosten f\u00fcr die Installation von Sonnenkollektoren in *Winchester\/Southampton<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kosten f\u00fcr Solarstrombatterien\/-speicher in *UK<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">*Alle Orte sind fiktiv\u00a0<\/span><\/em><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Schlie\u00dflich hat Spotzer for Agency eine Reihe technischer Verbesserungen vorgenommen, um die Benutzerfreundlichkeit zu optimieren und die Platzierung in den Suchmaschinen zu verbessern, indem das Laden von Skripten f\u00fcr eine schnellere Seitengeschwindigkeit reduziert und \u00fcbergro\u00dfe Bilder komprimiert wurden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das Unternehmen erhielt viertelj\u00e4hrliche Berichte von Spotzer for Agency mit wichtigen Empfehlungen f\u00fcr Verbesserungen. Innerhalb der ersten sechs Monate der SEO, PLUS-Kampagne stieg die durchschnittliche Position der Website bei Google von 40 auf 13 und verzeichnete einen Anstieg der eindeutigen organischen Nutzer um 45%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das Feedback des Kunden besagt, dass sein Telefon mit potenziellen Kunden klingelt! Sie sind mit den Ergebnissen sehr zufrieden und weiten ihr Gesch\u00e4ft auf neue Bereiche aus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir bieten eine White-Lable-L\u00f6sung an, bei der alle Daten unserer Kunden ge\u00e4ndert werden, um ihre Privatsph\u00e4re zu sch\u00fctzen.<\/span><\/p>","protected":false},"featured_media":1895,"template":"","categories":[75],"class_list":["post-1893","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make the most of your real-world reputation online - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agencyessentials.eu\/case-study\/make-the-most-of-your-real-world-reputation-online\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the most of your real-world reputation online - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"When you have been in business for over 25 years, those who know about you will usually have good things to say, but that doesn\u2019t automatically translate into a strong online presence. 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