{"id":1893,"date":"2023-01-17T11:54:33","date_gmt":"2023-01-17T10:54:33","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1893"},"modified":"2023-01-27T16:32:43","modified_gmt":"2023-01-27T15:32:43","slug":"make-the-most-of-your-real-world-reputation-online","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/fr\/case-study\/make-the-most-of-your-real-world-reputation-online\/","title":{"rendered":"Tirez le meilleur parti de votre r\u00e9putation r\u00e9elle en ligne"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lorsque vous \u00eates en activit\u00e9 depuis plus de 25 ans, ceux qui vous connaissent ont g\u00e9n\u00e9ralement de bonnes choses \u00e0 dire, mais cela ne se traduit pas automatiquement par une forte pr\u00e9sence en ligne. C'\u00e9tait le cas d'une entreprise d'\u00e9nergie durable bien \u00e9tablie au Royaume-Uni, jouissant d'une excellente r\u00e9putation de bouche-\u00e0-oreille, qui s'est adress\u00e9e \u00e0 Spotzer for Agency \u00e0 la recherche d'une assistance web et d'un soutien en mati\u00e8re de r\u00e9f\u00e9rencement de la part de nos solutions SEO. Malgr\u00e9 ses solides r\u00e9f\u00e9rences dans le secteur, son site web apparaissait \u00e0 la page 5 de Google, ce qui le rendait pratiquement invisible en ligne en termes de r\u00e9f\u00e9rencement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L'\u00e9quipe SEO de Spotzer for Agency a proc\u00e9d\u00e9 \u00e0 un audit complet du site web afin de d\u00e9tecter les probl\u00e8mes techniques et de contenu, apr\u00e8s quoi une recherche de mots-cl\u00e9s et une analyse de la concurrence ont \u00e9t\u00e9 effectu\u00e9es. Leurs conclusions ont \u00e9t\u00e9 rassembl\u00e9es dans un document strat\u00e9gique. Tout d'abord, ils ont identifi\u00e9 un ensemble de mots-cl\u00e9s forts. Ensuite, ils ont veill\u00e9 \u00e0 ce que 74 annuaires professionnels en ligne locaux et nationaux contiennent des donn\u00e9es pr\u00e9cises sur l'entreprise et des liens vers son site web, tout en supprimant les liens de spam qui pointaient vers elle. Cela a imm\u00e9diatement permis d'am\u00e9liorer la confiance dans le domaine pour l'URL, ce qui contribue de mani\u00e8re significative au classement dans Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 une analyse approfondie de la concurrence, l'\u00e9quipe a constat\u00e9 que des entreprises similaires ne publiaient pas de blogs et a identifi\u00e9 cela comme un moyen pour l'entreprise d'ajouter de la valeur au r\u00e9f\u00e9rencement et de cr\u00e9er plus de contenu pour son site web, en augmentant les opportunit\u00e9s pour les mots-cl\u00e9s existants et nouveaux d'\u00eatre mieux class\u00e9s. L'\u00e9quipe a ensuite cr\u00e9\u00e9 une s\u00e9rie d'articles de blog pertinents pour le secteur et riches en contenu centr\u00e9 sur l'utilisateur, avec des titres tels que :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 remises solaires et incitations \u00e0 l'efficacit\u00e9 \u00e9nerg\u00e9tique en * Winchester, Hampshire<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 options pour financer vos projets solaires en *Angleterre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co\u00fbt de l'installation de panneaux solaires \u00e0 *Winchester\/Southampton<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co\u00fbt d'une batterie\/stockage d'\u00e9nergie solaire au Royaume-Uni<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">*Tous les lieux sont fictifs\u00a0<\/span><\/em><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Enfin, Spotzer pour l'agence a apport\u00e9 une s\u00e9rie d'am\u00e9liorations techniques visant \u00e0 optimiser l'exp\u00e9rience de l'utilisateur et \u00e0 am\u00e9liorer le classement dans les moteurs de recherche, en r\u00e9duisant le chargement des scripts pour acc\u00e9l\u00e9rer la vitesse des pages et en compressant les images surdimensionn\u00e9es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L'entreprise a re\u00e7u des rapports trimestriels de Spotzer pour l'agence, avec des recommandations cl\u00e9s pour l'am\u00e9lioration. Au cours des six premiers mois de la campagne SEO, PLUS, la position moyenne du site web sur Google est pass\u00e9e de 40 \u00e0 13, et le nombre d'utilisateurs organiques uniques a augment\u00e9 de 45%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">D'apr\u00e8s les r\u00e9actions du client, son t\u00e9l\u00e9phone sonne avec des clients potentiels ! Ils sont tr\u00e8s satisfaits des r\u00e9sultats et \u00e9tendent leur activit\u00e9 \u00e0 de nouveaux domaines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous offrons une solution enti\u00e8rement transparente. Toutes les coordonn\u00e9es de nos clients sont modifi\u00e9es afin de respecter leur vie priv\u00e9e.<\/span><\/p>","protected":false},"featured_media":1895,"template":"","categories":[75],"class_list":["post-1893","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make the most of your real-world reputation online - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalagencyessentials.com\/fr\/case-study\/make-the-most-of-your-real-world-reputation-online\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the most of your real-world reputation online - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"When you have been in business for over 25 years, those who know about you will usually have good things to say, but that doesn\u2019t automatically translate into a strong online presence. 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