{"id":1899,"date":"2023-01-17T12:39:27","date_gmt":"2023-01-17T11:39:27","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1899"},"modified":"2023-01-27T16:32:35","modified_gmt":"2023-01-27T15:32:35","slug":"make-sure-your-customers-know-about-your-brand-new-service","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/fr\/case-study\/make-sure-your-customers-know-about-your-brand-new-service\/","title":{"rendered":"Assurez-vous que vos clients connaissent votre tout nouveau service"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Une soci\u00e9t\u00e9 de taxis new-yorkaise bien \u00e9tablie a \u00e9largi son service pour le rendre disponible 24 heures sur 24. Cette nouvelle offre majeure pour les clients, y compris les grandes entreprises, avait le potentiel de faire passer l'entreprise au niveau sup\u00e9rieur, mais ils ont eu du mal \u00e0 commencer \u00e0 diffuser le message sur le nouveau service 24 h\/24 h. C'est pourquoi le r\u00e9f\u00e9rencement \u00e9tait essentiel, et Spotzer for Agency avait la solution id\u00e9ale. C'est pourquoi le r\u00e9f\u00e9rencement \u00e9tait essentiel et que Spotzer for Agency avait la solution id\u00e9ale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tout a commenc\u00e9 par un audit complet du site web par l'\u00e9quipe SEO de Spotzer for Agency, qui a ensuite recommand\u00e9 notre pack SEO Starter pour donner le coup de pouce dont l'entreprise avait besoin. Ce pack comprenait l'optimisation et l'am\u00e9lioration de tous les textes du site Web, en incorporant les mots cl\u00e9s identifi\u00e9s par l'\u00e9quipe de Spotzer. Un blog a \u00e9galement \u00e9t\u00e9 cr\u00e9\u00e9 pour pr\u00e9senter le nouveau service et r\u00e9pondre \u00e0 une s\u00e9rie de questions fr\u00e9quemment pos\u00e9es par les clients, ajoutant ainsi un contenu riche et convivial qui a contribu\u00e9 \u00e0 am\u00e9liorer le classement dans les moteurs de recherche. En tant qu'entreprise de taxis, la localisation du client \u00e9tait au c\u0153ur de son service et de son public cible. Les am\u00e9liorations SEO se sont donc concentr\u00e9es sur les mots-cl\u00e9s et le contenu sp\u00e9cifiques \u00e0 la localisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Enfin, l'\u00e9quipe de r\u00e9f\u00e9rencement de Spotzer pour l'agence a effectu\u00e9 un exercice complet de d\u00e9couverte des liens retour, identifiant les liens de spam qui nuisaient \u00e0 la confiance dans le domaine, et a demand\u00e9 \u00e0 ce qu'ils soient supprim\u00e9s. Elle a \u00e9galement r\u00e9duit le chargement des scripts et compress\u00e9 les images surdimensionn\u00e9es afin d'acc\u00e9l\u00e9rer le chargement des pages et d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur. R\u00e9paration du menu de navigation qui \u00e9tait tr\u00e8s dispers\u00e9. Suppression du script html suppl\u00e9mentaire dans l'en-t\u00eate et le pied de page.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce au tableau de bord que nous lui avons fourni, le client a pu facilement constater les am\u00e9liorations significatives que le service de Spotzer a apport\u00e9es au trafic web et \u00e0 l'interaction des utilisateurs avec son site. Il s'agit notamment d'une augmentation de 94% du nombre d'utilisateurs organiques, d'une am\u00e9lioration de la position moyenne sur Google de la page 4 \u00e0 la page 1, et d'une visibilit\u00e9 accrue du site via les sites d'annuaires professionnels gr\u00e2ce \u00e0 une campagne de cr\u00e9ation de liens men\u00e9e par l'\u00e9quipe de Spotzer pour l'agence. Ce service initial a \u00e9t\u00e9 compl\u00e9t\u00e9 par un rapport de performance, avec d'autres recommandations d'am\u00e9lioration et d'optimisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le client a \u00e9t\u00e9 tr\u00e8s satisfait de ces r\u00e9sultats, car il est tr\u00e8s conscient de la comp\u00e9titivit\u00e9 du march\u00e9 sur lequel il op\u00e8re.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Nous offrons une solution enti\u00e8rement transparente. Toutes les coordonn\u00e9es de nos clients sont modifi\u00e9es afin de respecter leur vie priv\u00e9e.<\/span><\/em><\/p>","protected":false},"featured_media":1900,"template":"","categories":[75],"class_list":["post-1899","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make sure your customers know about your brand-new service - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalagencyessentials.com\/fr\/case-study\/make-sure-your-customers-know-about-your-brand-new-service\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make sure your customers know about your brand-new service - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"An established New York taxi firm expanded their service to become available 24 hours a day. 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