{"id":1903,"date":"2023-01-17T12:48:25","date_gmt":"2023-01-17T11:48:25","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1903"},"modified":"2023-01-27T16:31:57","modified_gmt":"2023-01-27T15:31:57","slug":"reach-an-international-audience","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/fr\/case-study\/reach-an-international-audience\/","title":{"rendered":"Atteindre un public international"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Spotzer for Agency a aid\u00e9 une entreprise allemande de solutions de transport \u00e0 adopter une approche plus ouverte sur l'ext\u00e9rieur et \u00e0 s'engager pleinement dans son nouveau site Web, vers lequel elle n'avait pas encore redirig\u00e9 depuis son ancien domaine. Apr\u00e8s avoir contact\u00e9 Spotzer for Agency, notre \u00e9quipe SEO a r\u00e9alis\u00e9 un audit complet du site web et a d\u00e9couvert des textes obsol\u00e8tes qui n'\u00e9taient disponibles qu'en allemand, des liens vid\u00e9o cass\u00e9s et des informations de prix incorrectes. Leur classement moyen sur Google n'avait pas \u00e9t\u00e9 mesur\u00e9 auparavant, ce qui signifie que l'entreprise n'avait que tr\u00e8s peu d'informations sur la performance de son site web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L'\u00e9quipe de Spotzer pour l'agence a \u00e9galement constat\u00e9 un taux de rebond \u00e9lev\u00e9 d\u00fb au fait que les utilisateurs non allemands se heurtaient \u00e0 la copie en allemand uniquement et quittaient le site imm\u00e9diatement. Le client a opt\u00e9 pour un package SEO avanc\u00e9 afin que des am\u00e9liorations puissent \u00eatre mises en \u0153uvre sur l'ensemble de son site, et que trois nouvelles langues puissent \u00eatre ajout\u00e9es pour un public international.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Notre \u00e9quipe a rafra\u00eechi tous les textes, ajout\u00e9 des images, mis \u00e0 jour les liens et veill\u00e9 \u00e0 ce que tout le contenu soit exact. Nous avons \u00e9galement cr\u00e9\u00e9 un blog disponible en plusieurs langues. Elle a \u00e9galement effectu\u00e9 un travail en amont, notamment en optimisant les m\u00e9tadonn\u00e9es et le code alt afin d'am\u00e9liorer le classement dans les moteurs de recherche.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ces am\u00e9liorations ont permis d'atteindre une position moyenne de page 2 dans les recherches Google, qui, selon les rapports, devrait encore s'am\u00e9liorer pour atteindre la premi\u00e8re page des r\u00e9sultats de Google au cours du mois prochain. Une campagne de cr\u00e9ation de liens, comprenant la suppression des liens de spam vers le site et la cr\u00e9ation de liens \u00e0 partir de sites d'annuaires professionnels fiables, a \u00e9galement permis d'am\u00e9liorer la confiance dans le domaine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le client a remarqu\u00e9 la diff\u00e9rence dans le nombre de personnes qui le contactent pour des devis et l'augmentation du nombre de nouveaux contrats. Il est impatient de conna\u00eetre une forte croissance au cours de la nouvelle ann\u00e9e ! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Nous offrons une solution enti\u00e8rement transparente. Toutes les coordonn\u00e9es de nos clients sont modifi\u00e9es afin de respecter leur vie priv\u00e9e.<\/span><\/em><\/p>","protected":false},"featured_media":1904,"template":"","categories":[75],"class_list":["post-1903","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reach an international audience - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalagencyessentials.com\/fr\/case-study\/reach-an-international-audience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach an international audience - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"Spotzer for Agency helped a German transport solution company to take a more outward-looking approach and fully commit to their new website, which they had not yet redirected to from their old domain. 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