{"id":1893,"date":"2023-01-17T11:54:33","date_gmt":"2023-01-17T10:54:33","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1893"},"modified":"2023-01-27T16:32:43","modified_gmt":"2023-01-27T15:32:43","slug":"make-the-most-of-your-real-world-reputation-online","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/nl\/case-study\/make-the-most-of-your-real-world-reputation-online\/","title":{"rendered":"Haal het meeste uit je echte online reputatie"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Als je al meer dan 25 jaar zaken doet, hebben degenen die je kennen meestal goede dingen te zeggen, maar dat vertaalt zich niet automatisch in een sterke online aanwezigheid. Dat was het geval bij een gerenommeerd duurzaam energiebedrijf in het Verenigd Koninkrijk met een uitstekende mond-tot-mondreputatie, die bij Spotzer for Agency terecht kwam voor web- en SEO-ondersteuning van onze SEO Solutions. Ondanks hun solide reputatie in de branche, stond hun website op pagina 5 van Google, waardoor ze praktisch onzichtbaar waren op SEO-gebied.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Het SEO-team van Spotzer for Agency deed een volledige website-audit om eventuele technische en inhoudelijke problemen op te sporen, waarna een zoekwoordenonderzoek en een concurrentieanalyse werden uitgevoerd. Hun bevindingen werden verzameld in een strategiedocument. Allereerst identificeerden ze een set sterke zoekwoorden. Vervolgens zorgden ze ervoor dat 74 lokale en nationale online bedrijvengidsen accurate gegevensvermeldingen voor het bedrijf en links naar hun website hadden, terwijl ze alle spamlinks verwijderden die ernaar verwezen. Dit hielp meteen om het vertrouwen in de URL te verbeteren, wat een belangrijke bijdrage levert aan de ranking in Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Door middel van een grondige analyse van de concurrentie ontdekte het team dat soortgelijke bedrijven geen blogs publiceerden en het identificeerde dit als een manier waarop het bedrijf SEO-waarde kon toevoegen en meer inhoud voor hun website kon cre\u00ebren, waardoor bestaande en nieuwe zoekwoorden beter zouden scoren. Vervolgens cre\u00eberden ze een reeks blogposts die relevant waren voor de branche, vol met rijke, gebruikersgerichte inhoud, met titels als:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 zonne-energie kortingen en energie-effici\u00ebntie prikkels in * Winchester, Hampshire<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 opties om uw zonneprojecten te financieren in *Engeland<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kosten van installatie van zonnepanelen in *Winchester\/Southampton<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kosten van zonne-energieaccu\/opslag in *UK<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">*Alle locaties zijn fictief\u00a0<\/span><\/em><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Tot slot heeft Spotzer for Agency een aantal technische verbeteringen aangebracht om de gebruikerservaring te optimaliseren en de positie in zoekmachines te verbeteren door het laden van scripts te verminderen voor een snellere paginasnelheid en door te grote afbeeldingen te comprimeren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Het bedrijf ontving elk kwartaal rapporten van Spotzer for Agency, met belangrijke aanbevelingen voor verbetering. Binnen de eerste 6 maanden van de SEO, PLUS campagne ging de gemiddelde positie van de website in Google van 40 naar 13 en was er een toename van 45% aan unieke organische gebruikers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Volgens de klant rinkelt hun telefoon met potenti\u00eble klanten! Ze zijn erg blij met de resultaten en breiden hun bedrijf uit naar nieuwe gebieden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wij bieden een volledig \"white-lable\" oplossing. Alle gegevens van onze klanten worden gewijzigd om hun privacy te respecteren.<\/span><\/p>","protected":false},"featured_media":1895,"template":"","categories":[75],"class_list":["post-1893","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make the most of your real-world reputation online - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalagencyessentials.com\/nl\/case-study\/make-the-most-of-your-real-world-reputation-online\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the most of your real-world reputation online - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"When you have been in business for over 25 years, those who know about you will usually have good things to say, but that doesn\u2019t automatically translate into a strong online presence. 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