{"id":1903,"date":"2023-01-17T12:48:25","date_gmt":"2023-01-17T11:48:25","guid":{"rendered":"https:\/\/digitalagencyessentials.com\/?post_type=case-study&#038;p=1903"},"modified":"2023-01-27T16:31:57","modified_gmt":"2023-01-27T15:31:57","slug":"reach-an-international-audience","status":"publish","type":"case-study","link":"https:\/\/digitalagencyessentials.com\/nl\/case-study\/reach-an-international-audience\/","title":{"rendered":"Een internationaal publiek bereiken"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Spotzer for Agency hielp een Duits bedrijf in transportoplossingen om een meer naar buiten gerichte benadering te kiezen en zich volledig in te zetten voor hun nieuwe website, waarnaar ze nog niet waren doorverwezen vanaf hun oude domein. Nadat ze Spotzer for Agency hadden benaderd, voerde ons SEO-team een volledige website-audit uit en ontdekte verouderde kopij die alleen beschikbaar was in het Duits, gebroken videolinks en onjuiste prijsinformatie. Hun gemiddelde Google zoekpositie was nog niet eerder gemeten, wat betekende dat het bedrijf weinig inzicht had in hoe hun website presteerde.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Het Spotzer for Agency team constateerde ook een hoog bouncepercentage doordat gebruikers van buiten Duitsland de site alleen in het Duits tegenkwamen en de site meteen verlieten. De klant koos voor een Advanced SEO-pakket, zodat verbeteringen konden worden doorgevoerd op de hele grote site en drie nieuwe talen konden worden toegevoegd voor een internationaal publiek.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ons team heeft alle teksten vernieuwd, afbeeldingen toegevoegd, links bijgewerkt en ervoor gezorgd dat alle inhoud correct was. We hebben ook een blog gemaakt die in meerdere talen beschikbaar is. Ze voltooiden ook backend-werk, waaronder geoptimaliseerde metadata en alt-code om de zoekrangschikking te verbeteren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Deze verbeteringen bereikten een gemiddelde Google-zoekpositie van pagina 2, die volgens de rapportage binnen een maand verder zal verbeteren tot de eerste pagina van de Google-resultaten. Een linkbuildingcampagne, waarbij spamlinks naar de site werden verwijderd en links werden gemaakt van betrouwbare websites met bedrijvengidsen, verbeterde ook het vertrouwen in het domein.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De klant heeft het verschil gemerkt in het aantal mensen dat contact met hen opneemt voor offertes en in het aantal nieuwe klanten. Ze kijken uit naar een grote groei in het nieuwe jaar! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Wij bieden een volledig \"white-lable\" oplossing. Alle gegevens van onze klanten worden gewijzigd om hun privacy te respecteren.<\/span><\/em><\/p>","protected":false},"featured_media":1904,"template":"","categories":[75],"class_list":["post-1903","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reach an international audience - Agency Essentials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalagencyessentials.com\/nl\/case-study\/reach-an-international-audience\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach an international audience - Agency Essentials\" \/>\n<meta property=\"og:description\" content=\"Spotzer for Agency helped a German transport solution company to take a more outward-looking approach and fully commit to their new website, which they had not yet redirected to from their old domain. 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